Fujifilm cameras and lenses, including the GFX medium format and X Series systems.
The 85mm prime is the classic portrait lens. Image: C.Stadler/Bwag (CC BY-SA 4.0). Ask any working portrait photographer which lens they would keep if they could own only one, and the answer is almost always…
The mirrorless camera market has entered a new phase in 2026. Shipment data from CIPA — the Camera & Imaging Products Association of Japan — shows an industry no longer riding the double-digit growth of…
Fujifilm has just done something it has never attempted in the history of its GFX medium-format system. On March 20, 2025, the company announced the GFX100RF — the first fixed-lens camera ever to carry a…
For years, full-frame was the summit every photographer aimed for. But a new generation of mirrorless medium format cameras from Fujifilm and Hasselblad now sits one rung higher, promising more resolution, richer tones, and a…
Shutter speed is the setting that decides whether a racing cyclist comes out razor-sharp or a waterfall dissolves into silky mist. It is one of the three pillars of the exposure triangle, alongside aperture and…
The sub-$1000 mirrorless market in 2026 is the sweet spot for anyone who wants to move beyond a smartphone without taking on a four-figure body. You can now get flagship-grade autofocus, 10-bit video, and 26-megapixel…
Buying your first "real" camera is a milestone, and 2026 is a great time to make the leap. Mirrorless cameras have matured, autofocus is now fast enough to track a running pet without you thinking…
"Medium format" once conjured waist-level viewfinders, roll film and bulky studio cameras. Today it describes something far more specific: a digital sensor roughly 44 × 33 mm — about 1.7 times the area of a…