Fujifilm cameras and lenses, including the GFX medium format and X Series systems.
Have you ever photographed a sunset where the sky glows perfectly but the foreground falls into a black silhouette? Or shot a room with a bright window that blows out to pure white? Your camera's…
"Weather sealing" is one of the most heavily marketed — and most widely misunderstood — features on modern cameras. A sealed body can shrug off drizzle, dust, and sea spray, but it is not a…
2026 is shaping up to be a transitional year for the photography industry. Instead of a flood of new bodies, manufacturers have concentrated on a smaller number of high-impact launches — headlined by two major…
Landscape photography is a test of patience and detail. The light you chase lasts only minutes, and the image you capture may one day hang as a forty-inch print. That combination — fleeting light and…
For more than a decade, digital medium format was the preserve of a small club: studio professionals shooting six-figure advertising campaigns, fine-art printmakers, and photographers with budgets most of us could only dream about. In…
When you buy an interchangeable-lens camera, you are not just buying a body — you are committing to a lens system, and the mount is its foundation. It determines how close the glass can sit…
The 85mm prime is the classic portrait lens. Image: C.Stadler/Bwag (CC BY-SA 4.0). Ask any working portrait photographer which lens they would keep if they could own only one, and the answer is almost always…
The mirrorless camera market has entered a new phase in 2026. Shipment data from CIPA — the Camera & Imaging Products Association of Japan — shows an industry no longer riding the double-digit growth of…
Fujifilm has just done something it has never attempted in the history of its GFX medium-format system. On March 20, 2025, the company announced the GFX100RF — the first fixed-lens camera ever to carry a…
For years, full-frame was the summit every photographer aimed for. But a new generation of mirrorless medium format cameras from Fujifilm and Hasselblad now sits one rung higher, promising more resolution, richer tones, and a…