Hasselblad medium format cameras and imaging technology.
For more than a decade, digital medium format was the preserve of a small club: studio professionals shooting six-figure advertising campaigns, fine-art printmakers, and photographers with budgets most of us could only dream about. In…
For years, full-frame was the summit every photographer aimed for. But a new generation of mirrorless medium format cameras from Fujifilm and Hasselblad now sits one rung higher, promising more resolution, richer tones, and a…
"Medium format" once conjured waist-level viewfinders, roll film and bulky studio cameras. Today it describes something far more specific: a digital sensor roughly 44 × 33 mm — about 1.7 times the area of a…