Hasselblad medium format cameras and imaging technology.
Aspect ratio is simply the shape of the rectangle your photo fills — the width of the frame divided by its height. It sounds like a footnote, but it quietly shapes composition, determines which prints…
OPPO has officially launched the Find X10 Pro Max, and it makes a claim no other phone can: it is the first smartphone to put a 200-megapixel sensor on all three rear cameras. Unveiled at…
Press the shutter on two different cameras and you'll hear two very different sounds. One gives a crisp mechanical "clack" from deep inside the body; the other makes a soft, almost silent click from the…
Most cameras are locked to the resolution printed on the box. A 61-megapixel Sony captures 61 megapixels, and a 102-megapixel Fujifilm captures 102 — until you switch on pixel shift. Using the same sensor-shift mechanism…
For more than a decade, digital medium format was the preserve of a small club: studio professionals shooting six-figure advertising campaigns, fine-art printmakers, and photographers with budgets most of us could only dream about. In…
For years, full-frame was the summit every photographer aimed for. But a new generation of mirrorless medium format cameras from Fujifilm and Hasselblad now sits one rung higher, promising more resolution, richer tones, and a…
"Medium format" once conjured waist-level viewfinders, roll film and bulky studio cameras. Today it describes something far more specific: a digital sensor roughly 44 × 33 mm — about 1.7 times the area of a…